Shaping corporate identity with mindset and values.

We can expand our mindsets and evolve our corporate culture when we define and live by core values and establish a common understanding of leadership.

My team and I have the skills and experience to give SMEs and corporations the strategic support they need to move forward and prosper. Whatever stage your business is at on its journey, we identify the next step and help you take it.

Design, communication and culture are the essence of a company’s identity. At SHORT CUTS GmbH we can help companies small and large in all three areas.

I deliver inspiring keynote talks covering all aspects of the future viability of businesses at management conferences, congresses, association meetings and more. From shaping leadership and corporate culture to employer attractiveness and brand strategy.

Tell me about your situation and together we will develop the right strategy for your company.

Martin Permantier
Mehringdamm 55
10961 Berlin
Tel.: +49 175 2025766

I look forward to enjoying a conversation with you at the Viktoriahof in Berlin-Kreuzberg.

design + kommunikation

SHORT CUTS GmbH was set up in 1995 by joint founder-owners Martin Permantier and Dirk Studzinski. The SHORT CUTS team develops holistic corporate identities for companies and organisations, both large and small, who are striving to take the future into their own hands. 

Unique and convincing strategic brand development to achieve clear positioning and constant visibility of your brand and corporate identity. 

Design that delights. Convey the mindset and merits of your company through look, feel and convincing content. Online and offline: from logo to storytelling.

Thrive in a corporate culture driven by inspiration: for team spirit and employer attractiveness. Because purpose creates future and empowers innovation.


The SHORT CUTS Academy offers a wide range of courses covering all the key aspects of business leadership – from Design Thinking to Employer Branding.

Engaging and real-world compatible. For the benefit of your leadership development, marketing strategy and company culture. Course participants enjoy inspiring conversations with employees from other companies in the creative atmosphere of our loft premises.

All our courses can be tailored to your specific needs and conducted online or at a location of your choice.

Inspiration for people who take the future into their own hands.

Our blog features an extensive volume of inspiring posts to help you achieve future success. From marketing to leadership culture to employer branding.

Guest authors and the SHORT CUTS team share their perspectives and knowledge on a multitude of issues relating to corporate leadership.

They explain how values strengthen brand and positioning and how mindsets influence leadership style and cooperation behaviour. >>


A treasure trove of experience

Benefit from our wealth of experience with materials on positioning, corporate culture, personality development and leadership

  • Books: “Mindset Matters” and “Werte wirken” >>
  • Posters: Identify your core values or discuss the situations that trigger a mindset. Food for thought. >>
  • Games: Our card games – for those who want to have fun understanding, shaping and developing processes. Special feature: All the games can be played alone or with others  – in a number of variations.  >> 
  • Workshops on the topics of mindset, values and corporate culture. Online or offline. Practical and interactive. >> 

Be inspired! >>