Systemic thinking and new forms of collaboration help us thrive in a complex working world.

Exchange allows us to continuously learn from other companies. 

Impetus for positioning and leadership – from practical experience

Martin Permantier has been CEO of SHORT CUTS GmbH since 1995.

Over the years he has endeavoured to collect and collate his strategic experiences in a values communication method. The method is constantly reviewed and updated in concrete cooperation efforts with companies. He engages in regular exchange with the entrepreneurial network Co-Create, the Berlin Chamber of Industry and Commerce, the AOK-Nord-Ost, as well as with other entrepreneurs and managers. He facilitates dialogue on brand and corporate culture development issues by holding events, seminars and workshops on the premises of SHORT CUTS GmbH design + kommunikation.

Martin is driven by the desire to help entrepreneurs and business owners who want to experience real dialogue that is free of prejudice and cynicism.

With SHORT CUTS GmbH he has been supporting companies with their targeting and positioning strategies for over 20 years.

He provides process consulting services to companies seeking to embrace authentic, values-based development and helps with the implementation of the ideas that they have developed together. The brand, the products, the target groups, the corporate culture, the management style and the design are looked at strategically and in context.

Few entrepreneurs are formally trained in leadership or corporate culture. Martin sees himself engaged in a learning process and welcomes other entrepreneurs who also seeking to evolve their leadership capacity.

Martin Permantier was born in 1966, is married with 3 children, and lives and works in Berlin.

Demography and digitalisation

These two current challenges make it necessary to develop an attractive corporate culture and a distinctive brand image. Martin Permantier supports companies to enhance their internal and external marketing capabilities. 
He believes it is crucial not only to provide companies with short-term advice, but to accompany them over a longer period of time. Because the actual benefit for his clients and the desired effect on the market only emerges in the practical and consistent implementation of the approach. With SHORT CUTS design + Kommunikation GmbH he guarantees this from a single source.

Spotlight on brand, design and culture

What sets Martin Permantier apart? A holistic approach which allows him and his team to simultaneously focus on brand, design and culture. As experts for design and communication, they not only think strategically about implementation, they also deliver it. Their own practice-proven models for the further development of organisational cultures and the positioning of brands create the strategic basis to do this.
From his own management experience, Martin Permantier knows this approach is the most authentic way both internally and externally. Because it’s about value messages and not about advertising messages.

Portrait of SHORT CUTS in the Absenteeism Report conducted by health insurer AOK