The new is just that; new and unknown.
Which is why yesterday’s solutions won’t solve today’s problems.

We are all explorers at heart,

because nobody really knows how to live appropriately.


Strategy consulting for brands

Team workshops

Seminars for entrepreneurs

Lectures for congresses and organisations

Coaching for managers


New impetus for the development of brand and corporate culture


Martin Permantier and his team are happy to share their expertise. The formats are flexible to accommodate your specific requirements. They range from keynote lectures and talks to half-day or full-day seminars and workshops spanning several days.

Any number of participants can take part, from small management teams to large groups of over 100 people. Workshops and seminars can be held in-house at your company or at the Sarotti-Höfe in Berlin-Kreuzberg.

Martin Permantier and his team also offer public seminars. You will find more details on the SHORT CUTS Academy website. For individual recommendations just give Martin a call or drop him a line.

Sample workshops and seminars

Positioning with your own values

How is your company positioned compared to your competitors?
How, if at all, do you communicate the values of your brand, its products and services and those of your target group?
How do your corporate design and corporate communications reflect your values?
Do you know your potential unique selling points?
We will find pragmatic solutions to enhance your brand and raise its profile that are right for your specific situation.

Formulate and implement mission statements

Does your company have a common understanding of its mission, vision, values and management style? These might be patently obvious to everyone to start with, but will need to be clearly defined as the firm grows. Here, it’s not about creating a mission statement composed of pious and empty platitudes, but actually formulating a shared understanding of real-life values. These build on the strengths and potentials that have already been identified and are present in your company.

Develop corporate culture

We often go to companies that enjoy good positioning, have great products and services and turn a handsome profit, but still feel they need to go a step further. This feeling is often quite vague, like the desire for “a better atmosphere” or for the employees to “burn with more passion“. What is often behind this is the effectiveness of values and sense of purpose in the company’s own corporate culture. We love these seminars because they always bring a lot of honesty, emotion and personal growth to a company. When a company overcomes internal cynicism and engages in genuine dialogue, a new and desirable human quality emerges that makes space for all things new.

Shape corporate identity

  • Corporate Design: what do I look like?
  • Corporate Communication: how do I communicate?
  • Corporate Culture: how do I support my customers, what does leadership mean to me?
  • Corporate Philosophy: what is my deepest motivation, my company’s purpose, my own purpose?

Leaving these questions unanswered creates fertile ground for petty feuding. On the external levels it’s all about the uniform use of fonts, colours, grids, logo and image style. Even defining a look poses problems for some companies. Things get even more interesting when we look at the inner levels as part of creating a distinct corporate identity. Shared values and a common understanding of leadership are rarely defined. In this seminar we address and clarify these 4 issues to reveal a common understanding.

Sample lectures and keynote talks for congresses and conferences

Develop corporate culture

What are your values and how do you communicate them through text, image and design? The fundamentals of values communication. Depending on the depth of detail, this talk can take from 45 minutes to several hours. The latter case includes interactive elements and many practical examples. It also looks at how values can be implemented in the visual style, text tonality, typography, colours and design.

5D Appreciative Inquiry (lecture)

If you want to change something in your company, how do you go about it? Appreciative inquiry has become a popular approach to positive transformation in many companies. It focusses on strengths and opportunities and leads to constructive interaction. We are happy to explain the 5 stages (Definition, Discovery, Dream, Design and Destiny) and how this approach can be implemented in practice.

The lecture can take from 30 mins to 2 hours – depending on how many practical examples we cover.

Values and corporate culture

What values do you live by in your company? And what do your employees think about this? Although corporate culture is crucial for the success of a company, it is rarely examined and reflected on from a strategic angle. It is strongly influenced by the behaviour of managers, who really need to have the courage to take a long hard look at themselves in the mirror. During this lecture we suggest ways this can be put into practice, thus releasing new development potential.

Lecture format 45 mins to 1.5 hours.

Employer attractiveness

Do your employees only stay in their jobs because of the money? Money is obviously an important factor when choosing a job, but it’s not the only one, nor is it the most important. For qualified members of the younger generation, salary is often not the primary concern when choosing a job. Here, it is important for companies to increase their attractiveness as employers. During the talk we explain the steps and variables.

Lecture format 45 mins to 1.5 hours.

WHM and values (lecture)

What does your company do about Workplace Health Management? Is absenteeism an issue? Think about back exercises, yoga courses and height-adjustable desks. Workplace mental health wellbeing is linked to the values, beliefs and purpose people associate with their job.
In this lecture we approach WHM from a preventative angle.

Lecture format 45 mins to 1.5 hours.


“Thanks again for your input yesterday.  Your approach was really engaging and well prepared. My compliments. After the umteenth chart I usually lose interest and switch off. This was quite different, and probably had a lot to do with the  inspiring graphics.“

Bernward Altmeppen, Wilkhahn

“Many thanks for your really interesting talk. The topic was really well prepared and your delivery was competent and entertaining. An absolute highlight in our 2016 club events calendar.“

Mario Beier, Marketing-Club Chemnitz

“Establishing a brand requires a lot work and thought. But it’s worth it. Martin Permantier is a congenial speaker and explains with great clarity about the importance of  brand orientation – for both the company and its customers.”

André Grunewald, breitband – Agentur für Kommunikation/Design/Werbung GmbH

“Once again, many thanks for your great talk at the Co-Create moderators meeting. We all had a lot to talk about for the rest of the meeting.“

Petra Clemen, Co-Create

“Many many thanks for your compelling lecture as well as guidance in our afternoon sessions! You really gave us a much needed boost. We are now looking forward to your presentation, which we will then gladly pass on to the circle of participants.”

Jutta Wiedemann, UVB Vereinigung der Unternehmensverbände in Berlin und Brandenburg e.V.

“Great praise for a great job today! The positive feedback was unanimous and you left everyone at the Co-Create meeting feeling inspired and enlightened. The discussions were frank and intense. You guided the group really well through the whole process. First class!“

Boris von Schwichow, Co-Create

“We would like to say a big thank you once again  for the informative and insightful day we had yesterday. Your tailored approach gave us much food for thought. That very evening we started on the insights in our think tank strategy.”

Uwe Rotermund, Noventum